知到网课实用商务英语智慧树答案

第一章 单元测试

1:Wholesalers buy goods from manufacturers or importers and then sell them to the end customers in small quantities. ( )

A:对

B:错

答案: 

错

2:Your interest, expertise and experience are all very important when starting business. ( )

A:对

B:错

答案: 

对

3:If you start a business selling services, you may or may not need a storefront of some kind. In chinese, "storefront " is（ ）

A:店面，店铺

B:前台

C:销售

D:奖金

答案: 

店面，店铺

4:Not being complete independent is one of the advantages of the franchise . ( )

A:对

B:错

答案: 

错

5:Which of the following can be included into the body part of a job application letter? ( )

A:Salutation

B:The purpose of writing the letter.

C:Personal information (gender, work experience, educational background,etc.)

D:Appreciation for being considered for the job.

答案: 

The purpose of writing the letter.

Personal information (gender, work experience, educational background,etc.)

Appreciation for being considered for the job.

第二章 单元测试

1:In production process, lean manufaturing training is adopted to help manufacturers to improve greater markup. ( )

A:对

B:错

答案: 

对

2:The duties of the operations department are to find out what the consumers want through marketing research. ( )

A:对

B:错

答案: 

错

3:The common aspects that need to be considered in operations management are as follows___? ( )

A:inventory management

B:production process

C:supply chain

D:Software-driven analysis

答案: 

inventory management

production process

supply chain

4:Which of the following concept is commonly adopted to manage the inventory of a company? ( )

A:Lean manufacturing

B:Just-in-time (JIT)

C:Total quality management (TQM)

D:Supply chain management(SCM)

答案: 

Just-in-time (JIT)

5:The elements that need to be included in minutes writing are____. ( )

A:time and place of the meeting

B:attendees and absentees of the meeting

C:topics discussed and resolutions made at the meeting

D:a follow-up meeting schedule

答案: 

time and place of the meeting

attendees and absentees of the meeting

topics discussed and resolutions made at the meeting

a follow-up meeting schedule

第三章 单元测试

1:Mortgaging is a common way of startup fund raising. ( )

A:对

B:错

答案: 

对

2:It’s easy for startup companies to get bank loans nowadays. ( )

A:对

B:错

答案: 

错

3:Which of the following sources can provide new companies a hefty sum of capital?( )

A:Own pockets

B:Friends investments

C:Family investments

D:Venture capital companies

答案: 

Venture capital companies

4:In what ways do angel investors make investments in a startup? ( )

A:Invest their money directly into a new company

B:Invest through crowd funding platforms

C:Invest through angel investor networks

D:Invest through angel investor funds

答案: 

Invest their money directly into a new company

Invest through crowd funding platforms

Invest through angel investor networks

Invest through angel investor funds

5:Which part can be omitted(去除) in memo writing? ( )

A:letterhead (信件抬头)

B:salutation (问候语)

C:subject (主题)

D:signature (签名/落款)

答案: 

letterhead (信件抬头)

salutation (问候语)

signature (签名/落款)

第四章 单元测试

1:A customer’s knowledge about brand factors includes _____. ( )

A:specifications

B:features

C:reputation

D:values

答案: 

specifications

features

reputation

values

2:Brand awareness is crucial in persuading, informing and reminding both potential and existing customers towards making a brand decision. ( )

A:对

B:错

答案: 

对

3:Brand recall refers to how well people connect a brand with products, ideas, taglines, and other attributes. ( )

A:对

B:错

答案: 

错

4:Extending your brand in every aspect of corporate life is the strategy of _____. （ ）

A:integrating your brand

B:focusing on the right audience

C:being available in multiple forms

D:being consistent

答案: 

integrating your brand

5:In writing a business proposal, it is important to remember not to turn the opening into an introduction to or overview of your company. ( )

A:对

B:错

答案: 

对

第五章 单元测试

1:Higher Engagement is one of the benefits of digital advertising. ( )

A:对

B:错

答案: 

对

2:The advance of high-speed mobile networks and the penetration of mobile devices

contr